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Product Development and Prototype Strategies in a Startup

  • 08 Jan 2013
  • 7:00 PM - 10:00 PM
  • Emerging Enterprise Center at Foley Hoag, 1000 Winter St. Suite 4000, Waltham, MA.


Registration is closed

Meeting Presentations:

Jeffrey Peden, Founder & CEO, Cravelabs, Inc., Presentation

Bill Starr, President and CFO, VenCorps, LLC, Presentation

Geoff Waite, Vice President of Strategy & Business Development, Venture Technologies, Inc. Presentation

Vladimir Gorelik,  founder of Neuronix, Presentation

A critical component of turning an idea into a successful, profitable company is the product development process.  The process is not straightforward; a product has to be tailored to what the marketplace demands, and often these demands can only be discovered through research and trial and error.

 We feature a panel of consultants and entrepreneurs with experience in product development and prototyping. They have helped numerous start ups take ideas and convert them into successful products, and have experience in a number of industry sectors and sales models.  They will discuss different approaches to the process and the lessons they have learned over the years.

 We are pleased to have as co-sponsor Happiest Minds , the next generation disruptive technology company.


Jeffrey Peden, Founder & CEO, Cravelabs, Inc., http://www.cravelabs.com

CraveLabs, a Boston-based mobile advertising start-up, focuses on reinventing localadvertising by bridging the gap between local businesses and media publishers. Jeff Peden has been a pioneer in mobile and location-based services technology over the past 12 years.  Previously, he was co-founder and CTO of Newbury Networks. Jeff is an active advisor to several early-stage technology companies.


Bill Starr, President and CFO, VenCorps, LLChttp://www.vencorps.com

Bill Starr has nearly 20 years of international experience in entrepreneurship, finance and business development. As President of VenCorps he is leading the use of technology and knowledge-based assets to create meaningful and collaborative marketplaces, connecting innovators across all sectors with highly influential, relevant support networks to drive social and economic growth.


Geoff Waite, Vice President of Strategy & Business Development, Venture Technologies, Inc., http://www.venturetechnologies.com

 Geoff Waite has been active in R&D and the Front End of Innovation for some 25 years with consulting firms and IP incubators such as Sagentia, PA Technology, Warwick University and the British Technology Group. Over this time, he has helped dozens of companies ranging from startups to blue chips, to develop prototypes and early products and has helped them in the front end to make sure that they are developing the right thing. He currently works with MA-based Venture Technologies who have developed products for many Boston areas startups over their 25 years in contract development and he will integrate their learnings with his own to examine what needs to be done and what can go wrong for start-ups developing their first products.



Yilmaz Rona,  Process Improvement Specialisthttp://www.linkedin.com/in/yilmazrona

Mr. Rona is a process improvement specialist, data analystand consultant in business process improvement. He is also the Membership Director of IEEE Boston Entrepreneurs’ Network (ENET). Mr. Rona has a distinguished track record of applying his knowledge of physics, mathematics and computer science to monitor and improve business and manufacturing processes to enhance productivity, create customer value, and achieve competitive advantage through operational excellence. He has experience across multiple industries including manufacturing facilities governed by FDA cGMP regulations. He holds a Masters of Engineering degree, Control & Automation Engineering, from Case Western Reserve University. In addition he has  Series 6 and 63 securities licenses.