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TweetUp: Great User Experience = Happy Customers

  • 20 Jun 2012
  • 6:00 PM - 9:00 PM
  • NERD – Microsoft, New England Research Development Center One Memorial Drive, Cambridge, MA 02142


  • MDG Members must provide the MDG promotional code to receive this discounted rate.

Registration is closed

Meeting Presentations:

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Learn About the Usability Strategies That Can Make or Break Startups

It's the simple equation every entrepreneur knows: if your customers are happy, you stay in business. But the other part of that equation is: what makes for a happy customer? Great User Experience = Happy Customers will explore the ways in which user experience impacts technology products, including user adoption, word of mouth, and competitiveness.

Looking at the user experience as far as your application's interface only tells half the story, so we'll look at the complete picture of UX as only startups can address it, from development teams that talk directly to beta users to customer service managed by the CEO. This event will look at how to develop a user-friendly product, how to get honest feedback on customers' experiences, and how to make anything you sell, from software to hardware and even services, deliver a great customer experience and keep your customers happy.

Join an all-star panel of experts as they explore their highly successful strategies for making products more usable and thus popular:


Speakers include:

Dani Nordin, Founder, the zen kitchen, Author, Drupal for Designers

Author, usability strategist and designer Dani Nordin is the founder and principal designer of the zen kitchen, where you'll find tasty marketing and design ideas with an eco-friendly twist. She has over 10 years of experience designing award-winning work for small to large businesses and non-profits.She’s the author of Drupal for Designers, forthcoming from O’Reilly. Follow Dani on Twitter: @danigrrl


Eric Hansen, CEO/Founder, SiteSpect

Eric is the CEO and founder of SiteSpect, and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and digital marketing optimization.  Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, an Internet development and consulting firm specializing in large-scale web engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.  Prior to Worldmachine, Eric held product management and software engineering positions  at several Boston-based technology firms including Princeton Transportation Consulting Group (Logistics.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School. Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received a degree in  Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.  Follow Eric on Twitter: @ericjhansen

Joshua Porter, Director of UX, HubSpot

Joshua Porter is Director of UX at HubSpot, which acquired Performable, where he was co-founder and VP of Customer Experience.  He's written the current incarnation of the Bokardo blog for six years, writing about interface design, social interaction, identity, recommendations, and other issues related to Design.  He's also the Co-founder of 52 Weeks of UX (along with uber-talented Joshua Brewer), a premier UX blog with a strong readership of over 10,000 UX professionals, and co-hosts a monthly meetup called the North Shore Web Geeks.  Follow Joshua on Twitter: @Bokardo