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Leveraging Social Media for Marketing, Sales, and Product Development

  • 07 Feb 2012
  • 7:00 PM - 10:00 PM
  • Emerging Enterprise Center at Foley Hoag, 1000 Winter St. Suite 4000, Waltham, MA.


Registration is closed

Meeting Presentations:

Bryan House, Vice President of Product Marketing at Acquia, Presentation

Nigel Jacob, Co-Chair of New Urban Mechanics, Presentation

Frank Days, Vice President of Marketing, Correlsense, Presentation

Jennifer Fremont-Smith, CEO and Cofounder, Smarterer, Presentation

Social media is fast becoming a mainstay of marketing. Companies are finding they need to promote their products and services on LinkedIn, Facebook, and Twitter just to keep up with the competition. But are simple promotions all there really is to social media? How do you fully leverage social media to grow your company?

Truth is, companies that are effectively using social media are using it for more than just promoting their latest release - social media is a powerful tool for everything from Search Engine Optimization (SEO), to product specification development, to recruiting. In fact, we're witnessing the rise of the social company - one that taps the power of the marketplace not just to sell, but to develop new products, build connections, forge beneficial alliances and communicate with your customer base. It's not just about the use of a particular tool or platform - it's about developing a market-driven social mindset that allows you to reach out beyond your friends-and-family circle to encompass the entire world.

Join a panel of marketers, CEOs, and public sector leaders who are leading social organizations and learn from them how to leverage social networking to your advantage. Network with fellow entrepreneurs and compare social networking experiences.



Frank Days, Vice President of Marketing, Correlsense, (www.correlsense.com)


Frank Days, known to his many Twitter followers as @tangyslice, is the Vice President of Marketing at Correlsense. By provisioning for the recording and correlating of every single transaction activation across both physical and virtual components, Correlsense enables major enterprises to achieve the full visibility required to ensure IT reliability and to pinpoint and solve problems rapidly. Previously, Frank served as Director, New and Social Media at Novell. He has spent the last 10 years as a marketing vice president for a series of technology firms including Novell, Experian-QAS and Ipswitch. His formal education includes an MBA from the MIT-Sloan School of Management and a BA from Bowdoin College.

Jennifer Fremont-Smith, CEO and Cofounder, Smarterer, (www.smarterer.com)


Jennifer is the co-founder and CEO of Smarterer, a platform designed to test and score people on their digital, social, and technical skills, using crowd sourced test design and a scoring algorithm that is able to produce rapidly a quantitative score. Smarterer is funded by Google Ventures and True Ventures, among others. 

Before co-founding Smarterer, Jennifer was VP of Business Development at High Start Group, a product strategy consulting company in Boston. She was also Founder and CEO of AnswerSmart, which provides candidate skills assessment solutions to SMBs; the COO of Eventective, a search engine for the meeting & event space; and Founder of OnDemandCRM.com, which provided CRM for the financial services market. She has a BA in International Business from Georgetown University and an MBA from MIT Sloan School of Management, where she was a Sloan Fellow.


Bryan House, Vice President of Product Marketing at Acquia (www.acquia.com)


In his role as Vice President of Product Marketing at Acquia, Bryan is responsible for evangelizing Drupal and Acquia to analysts, media, and customers around the globe. Bryan has more than ten years of product marketing experience for leading vendors in the collaboration and content management space. Prior to software, Bryan brewed beer professionally for seven years. Follow Bryan on twitter @bryanhous 



Nigel Jacob, Co-Chair of New Urban Mechanics, (www.newurbanmechanics.org)


Nigel Jacob, is Co-Chair of the Mayor’s Office of New Urban Mechanics (MONUM), a Boston initiative that pilots civic innovations that offer the potential to improve radically the quality of City services. MONUM crowdsources, funds, and implements technologies to address Participatory Urbanism, Infrastructure and Education. To design, conduct and evaluate pilot projects in these areas, MONUM builds partnerships between constituents, academics, entrepreneurs, non-profits and City staff. Successful programs have enabled the Mayor’s Office to rapidly identify and address opportunities to improve City services.


Prior to joining the Office, Mr. Jacob was Senior Advisor for Emerging Technology for the Mayor. His work in the private sector includes senior software engineering roles for IBM, Polycom, and NextObjects. Nigel believes that the confluence of the behavioral-economics of computing, the modern social-entrepreneurship movement, and the nature and needs of modern cities are enabling innovative, new social structures and opportunities. He holds a PhD from Tufts University.