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From Concept to Cash Flow

  • 08 Jan 2019
  • 6:00 PM - 9:00 PM
  • Draper, Hill Building, One Hampshire St. Cambridge, MA


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Kathy Yenke, Founder Sales Catalyst Solutions

Dave Hall, Startup CEO and Advisor

Tom Libby CEO Diversified Sales Solutions Co-Founder Smarketing Institute

Come learn strategies to bring your new business/startup from concept to positive cash flow. If you aren’t sure how to produce revenue join us for advice on how to begin and sustain your company’s sales efforts. Don’t be confused by all the jargon out there!  There are many different strategies and opinions, but every company is different. Therefore, your plan to get move towards positive cash flow will be unique to your company.  Our panelists combine many years of sales successes and failures in many verticals and will be joining together to discuss how to begin and ultimately consistently grow your sales.


6:00-7:00 PM - Registration & Networking

7:00-7:10 PM - ENET Chairman's Announcements

7:10-7:25 PM - eMinute PITCH - up to 3 startups give a 90-second elevator pitch

7:25-8:15 PM - Expert speakers on the night's topic

8:15-8:30 PM - Q & A

8:30-9:00 PM - Final networking, including meeting speakers

A question and answer session follows the panel discussion, and panelists will be available afterward for responses to individual questions.  As with every ENET meeting, you will also get the chance to network with the panelists and other meeting attendees, both before the start of the meeting and afterward.


Kathy Yenke, Founder Sales Catalyst Solutions

Kathy Yenke is the founder of Sales Catalyst Solutions, a sales consultancy specializing in revenue growth and sales excellence. Utilizing the proven Sales Xceleration platform, Kathy helps clients exceed their growth and sales targets across a range of industries by creating a tailored sales strategy, developing effective sales processes, and assuring that sales execution ignites growth.

Kathy possesses over 25 years of sales leadership experience in various high technology markets where she has led regional, national and global sales, marketing and business development teams to superior results. As a sales mentor, her passion and contagious enthusiasm results in teams consistently overachieving business goals and breaking through growth barriers.

Dave Hall, Startup CEO and Advisor

Dave Hall is a Startup CEO and Advisor to growing companies looking to increase revenue, build brand awareness and connect with key partners & channels. I'm building a fractional business model to work with several companies in the Salesforce Community to support their strategic growth plans.

Tom Libby CEO Diversified Sales Solutions Co-Founder Smarketing Institute

Tom is a seasoned Sales VP and Business Development Executive. He is a Co-Founder of the SmarketingInstitute.Org and the CEO of Diversified Sales Solutions, Inc., a firm that provides outsourced sales solutions.  Getting a Sales strategy right is part vocation and part mission for Tom. Over the past 18 years, Tom has developed his management, leadership, and sales skills in diverse industries and includes experiences in startups, small companies up to and including fortune 500 companies.

Tom, has received numerous awards and accolades during his career. He is a business professional with demonstrated results, as well as the ability to produce in high-pressure situations. Today, Tom uses his sales & management experience to deliver interim management, training, and coaching to small companies.


Susan McKenney

Founder Diversified Sales and Smarketing Institute

Susan McKenney is founder of Diversified Sales Solutions and the Smarketing Institute. She helps small companies and startups achieve sales success through management, performance, and planning. She helps corporations exceed their business goals by Team building, development, sales enablement and sales process improvement. She most recently launched the Smarketing Institute to address the close relationship and need for Sales and Marketing in small businesses and startups using Local Sales and Marketing Professionals.

She is a former Sales professional with over twenty years of experience across many industries. Her background includes executive sales management, sales team creation, sales training. Susan has helped build regional, sales organizations, creating direct selling teams. She has developed and conducted "custom" sales and product training programs for small companies and startups., She has consulted many small businesses in MA in the last six years.


PUBLIC TRANSPORTATION: Is accessible by public transportation, to the Kendall Square stop on the Red Line.

LOCATION: Draper, Hill Building, One Hampshire St. Cambridge, MA 02139 (directions). The address is One Hampshire St but the entrance is actually on Broadway. Attendees must arrive at Draper Labs before 7pm. Entrance will be locked after 7pm.

REFRESHMENTS: Pizza, salad and soft drinks will be served at this meeting.

COST AND RESERVATIONS: ENET meetings are free to ENET members and $10 for non-members. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.

PARKING: Parking Near Draper - Kendall Center Blue, Yellow, and Green Parking Garages. Metered parking is often available after 6pm.