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Guerrilla Marketing to Create Buzz for your Product or Service

  • 19 Apr 2016
  • 6:00 PM - 8:45 PM
  • Microsoft Technology Center, 255 Main Street /One Cambridge Center, Cambridge, MA. 02142

Katie Martell, Co-Founder, CMO - slides

Samantha Stone, Founder & Senior Analyst, The Marketing Advisory Network - slides

Stacey Arbetter, Co-founder & CEO of Mutt Maps, Inc. - slides

uerrilla Marketing is inspired by tactics of Guerrilla Warfare which relies heavily on irregular, unconventional tactics and strategy - think ambushes, raids and elements of surprise!

Likewise, Guerrilla Marketing thrives on unconventional marketing strategies, imagination and creativity. It’s goal is to strike a prospective customer in a personal and memorable way which creates massive amounts of social buzz. Guerrilla Marketing is an ideal method for startups who need to connect with a large audience with limited resources.

Learn from our panelists who will share their unique strategies and how they created their guerrilla marketing campaigns. If you are looking for ways to distinguish your business from the competition, or graduate from marketing lightweight to marketing Ninja, this event is for you!


Katie Martell, Co-Founder, CMO, http://cintell.net/the-team/, Twitter: @KatieMartell

Katie Martell is on a mission to help B2B companies better understand their buyers as Co-Founder and CMO of Cintell, a SaaS customer intelligence company. She has spoken at events including TEDx, MarketingProfs, BMA, and more, and often writes about marketing in various publications. As Director of Buzz at NetProspex, (acquired by Dun & Bradstreet) she accelerated the company 2X each year from startup to award-winning organization serving members of the Fortune 500. Katie is a graduate of Emerson College in Boston where she is a scotch enthusiast, ska aficionado, and board member of the American Marketing Association.

Samantha Stone, Founder & Senior Analyst, The Marketing Advisory Network

The Marketing Advisory Network brings strategic planning and hands-on marketing expertise to your organization. The Network specializes in B2B, high growth environments that need the practical advice that drives results. Using expert analytical skills, combined with years of finely honed gut instinct, enables revenue growth, new opportunity identification, improved efficiencies and stronger collaboration between marketing and sales functions.

Samantha Stone is a B2B marketing expert and persona coach,  Throughout her career she has launched go-to-market initiatives and lead marketing strategies for award-winning, high growth companies including Netezza, SAP, Ascential Software and Powersoft.  In 2012 she founded The Marketing Advisory Network to help enterprises unleash the possible within their organizations. She is  also the mother of four high energy boys and wannabe gourmet chef.

You can read more about her marketing philosophy and get practical advice by visiting www.unleashpossibleblog.com or by following her on twitter @samanthastone.


Stacey Arbetter, Co-founder & CEO of Mutt Maps, Inc., http:/mu ttmaps.com/

Stacey is a Serial Entrepreneur of several successful startups including the leading supplier in North America of an industrial product for the transportation industry and, previously, the largest independent exporter of automobiles in the U.S. She excels at identifying market opportunities and is motivated by new challenges where complex, innovative problem-solving skills and business strategy can bring direct and immediate value to an enterprise.  Stacey’s latest startup is Mutt Maps.  Mutt Maps is a web app developing a community for pet owners that delivers community-reviewed, geolocated, pet-friendly places, services and products.


Dr. Karthik Ganesan, Program Director, Cognizant Technology Solutions, http://www.cognizant.com/


Dr. Karthik Ganesan is the American Program Director for Business Consulting and Enterprise IT at Cognizant Technology Solutions, a NASDAQ listed, Fortune 500 US corporation. He manages a multimillion dollar portfolio of services for corporate customers, leading globally distributed teams to provide domain knowledge and technical   services.

Dr. Ganesan’s experience spans applying optimization and domain knowledge skills to manufacturing, supply chain, logistics and retail operations in large corporations. As a domain leader, he manages teams spread across the USA, Latin America, Europe and India for delivering business and IT projects. He focuses on solving logistics operations and supply chain management and manufacturing problems faced by his customers. He is responsible for leading the business center in implementing full-life cycle solutions to his customers within competitive, time constrained contractual terms. His responsibility extends to internal and external team management, customer satisfaction and securing repeat business for his group. Prior to taking this industry position, he spent over a decade in graduate level teaching and research in both engineering and business schools.

Karthik was granted a Young Scientist Award by the Department of Science and Technology of the Government of India. He was elected a Fellow of the Institution of Engineers (FIE), India, is a member of American Society of Engineering Education (ASEE) and of the Institute of Electrical and Electronics Engineers (IEEE). He is a postdoctoral fellow from The Ohio State University, Columbus. He holds Graduate and Doctoral degrees in Industrial Engineering and Management  from the Indian Institute of Science and an undergraduate degree in Mechanical Engineering.

E-Minute Presentations will be given at the start of the meeting. These very short presentations enable young startup entrepreneurs to gain experience in presenting their summary business plans to expert panels and audiences.

Where: Microsoft Technology Center, 255 Main Street /One Cambridge Center, Cambridge, MA. 02142 Phone: (781) 487-6400 The One Cambridge Center GENERAL ENTRANCE is on 255 Main Street, Cambridge, across from the Kendall Square Post Office. Exit Kendall Square T Station to Main Street. Once you exit the station, head down the Marriott side of Main Street going in the direction of Boston/the Longfellow Bridge. The One Cambridge Center entrance is located next to the Boston Properties entrance. Enter through the glass revolving door and proceed to the Microsoft facilities on the second floor. Note: There is also a direct Microsoft entrance across from the rotary at the confluence of Main Street and Broadway. See also: http://www.microsoft.com/en-us/mtc/locations/boston_directions.aspx

Admission: General admission is $10. Free to ENET members. Free pizza and soft drinks will be served. Advanced registration is requested but not required.