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Successful Product Development: Meeting the Market without Breaking the Bank

  • 02 Jun 2015
  • 6:30 PM - 9:45 PM
  • Constant Contact, 1601 Trapelo Rd., 1st Floor Great Room, Waltham (Exit 28, I-95/Route 128)

Meeting Presentations:

Elaine Chen, founder and CEO of ConceptSpring Engineering and Product Development Consulting Services Presentation

Steve Owens, founder of Finish Line PDS Presentation

Whether you want to sell a new kind of vehicle or a new app, you’ve got to develop your idea into a real product that customers are willing to pay for.  Do you try to develop the product in house or do you outsource the development? How do you fund your product development? How do you make sure you’re developing the right product for your market? 

The panelists have broad and deep experience in developing many different types of products and will offer guidance in matching your product to your market, practical suggestions for making the most of your development budget, and effective advice for avoiding product development pitfalls. And share a few stories from their own product development adventures.


Elaine Chen, founder and CEO of ConceptSpring Engineering and Product Development Consulting Services (www.conceptspring.com). Elaine is a seasoned product strategist and engineering executive with a unique background spanning product development and product management. She is the Founder and Managing Director of ConceptSpring, which provides strategic product development consulting services to executives and leaders of product teams. She is also a Senior Lecturer at the MIT Sloan School of Management, where she teaches entrepreneurship, primary market research, and leadership development in startup settings. Elaine has served at the VP level in engineering and product management at several startups, including Rethink Robotics, Zeo, Zeemote and SensAble Technologies. She is a co-inventor on 22 issued patents to date. She holds a BS and an MS in mechanical engineering from MIT.  https://twitter.com/chenelaine

Steve Owens, founder of Finish Line PDS (www.finishlinepds.com) has over 30 years of successful product development experience in many different industries and is a sought-after adviser and speaker on the subject. Steve has founded four successful start-ups and holds more than twenty-five patents.  Steve has worked for companies such as Halliburton and Baker Hughes.  He has experience in the Internet of Things, M2M, oil and gas, and industrial controls.  Steve's insight into the product development process has generated millions of dollars in revenue for start-ups and small businesses. Finish Line PDS provides product and technology development management, mechanical design, and development of electronics, firmware and sensors, as well as design verification testing and other services. Finish Line PDS is a proud sponsor of the Boston ENET.  https://twitter.com/FinishLine_PDS

Chuck Goldman, Chief Strategy Officer, Hoyos Labs, http://www.hoyoslabs.com/. Chuck is an experienced executive with 20+ years of experience in executive leadership, enterprise application development, mobility and biometrics platforms. He has led enterprise mobile strategy for many F100 companies in the areas of B2C, B2E, B2B and M2M. Chuck is currently Chief Strategy Officer for Hoyos Labs, guiding the company’s work with strategic partners, investors, and customers.  Prior to Hoyos Labs, Chuck was an Executive in Residence at Great Hill Partners, working on acquiring and rolling up several leading companies in the enterprise mobility industry. Prior to Great Hill Partners, Chuck founded Apperian in 2009, and has spent the past five years working with Kleiner Perkins Caufield & Byers, Bessemer Venture Partners, North Bridge Venture Partners, and Intel Capital to build Apperian into a market leader in Mobile Application Management (MAM) product space. As Apperian's founder and CEO, Chuck raised $32 million in venture capital, led the strategy and development of Apperian's award winning platform, and built a close-knit mobile ecosystem of developers, brands, retailers, enterprises and integrators. Prior to Apperian, Chuck was a Director at Apple, managing both enterprise and education professional services and system engineering. There, he led the launch of the iPhone in 2007 into the enterprise and managed Apple's iPhone Enterprise Beta Program working closely with Fortune 500 CIOs to think beyond the Blackberry and into the App world. Chuck also served as Apple's executive lead, working directly for Steve Jobs, to bring his vision of 1:1 (one laptop per child) computing in education to life by deploying the State of Maine's 1:1 Laptop Program. Prior to Apple, Chuck founded and sold two technology companies.  https://twitter.com/ChuckyG


Barbara Donohue, Principal, Turning Technology into English, http://www.the-engineer-who-writes.com.  Barbara is an engineer who operates at a technically oriented communications consultancy. Her work includes writing, reporting, editing, tech writing, ghostwriting and explaining products that include mechanical technologies, manufacturing, electronics packaging, in heavy industry, process industries, and instrumentation. She turns technology into English for companies, publications, and educational institutions. Barbara has a BSME in Mechanical Engineering from MIT.


John Wang, Founder and General Manager of UCB Support, www.ucbsupport.com. John is an automotive design expert and entrepreneur with 18 years of product development experience at companies including General Motors and Johnson Controls. His designs and patents have been widely applied to GM, Ford and Chrysler automobiles.

Since 2008, John has started a several companies. He is the Founder and General Manager of UCB Support, a consulting company that provides service to small/medium-sized product companies. In 2009, he co-founded and served as CTO of Wiselink Technology, where he built the engineering division and developed leading connected-car platform products from concept to production for customers included VW’s China JV and China Mobile.  In 2012, John founded Dreamech, a start-up company providing technology service to connect car owners and their cars via Internet to auto service experts. John also volunteers as Vice President of NECINA. His education includes MBA (Michigan), MSME and BSME.