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How To Get Those First Customers Over the Transom

  • 20 Jan 2015
  • 6:00 PM - 9:00 PM
  • Microsoft Technology Center, One Cambridge Center, in Kendall Square, Cambridge, MA

Meeting Presentations:

Joe Moriarty, VP of Sales and Marketing at Content Raven. Presentation

Thomas M. Libby, CEO of Diversified Sales Solutions, Inc. Presentation

Gil Benghiat, Founder at DataKitchen. Presentation

If you have questions about how sales and marketing work, or how to apply them to your business or idea, come to this meeting where a panel of experienced startup veterans who have spearheaded the sales efforts of several new businesses will discuss how to approach the question of acquiring initial customers. Come listen to them share their experience, talk about do's and don'ts, and describe the resources available to entrepreneurs looking to make their first sale.




Joe Moriarty, VP of Sales and Marketing at Content Raven, www.contentraven.com



Joe Moriarty has a long history of motivating teams and delivering increased sales for various technology providers. He co-founded Content Raven in May 2011, previously working with Hybrivet Systems, where he was vice president of sales and marketing. While there, Joe led efforts that delivered a 2003 percent increase in sales from April 2010 through February 2011, when 3M acquired Hybrivet Systems. Joe was also a co-founder and served as vice president of sales at TR3 Solutions, where he led the sales group to successfully market a portfolio of Software as a Service (SaaS) solutions for retail and consumer packaged goods. His work experience also includes director of sales roles for both Sterling Commerce (now IBM), and TR2 Solutions, a cloud-based startup acquired by Sterling Commerce, as well as senior software sales positions at Commerce One, AppNet, and Research and Planning. Joe holds a Bachelor of Science in Resource Economics from the University of Connecticut.


Thomas M. Libby, CEO of Diversified Sales Solutions, Inc.



A seasoned Sales VP and business development executive. In the past 16 years Tom has developed his management, leadership, and sales skills in diverse industries and includes experiences in small companies up to and including fortune 500 companies. He has had numerous awards and accolades during his career. He is a business professional with demonstrated results, as well as the ability to produce in high pressure situations. Also, highly motivated with outstanding relationship building and solution selling skills.


Gil Benghiat, Founder at DataKitchen, www.datakitchen.io



Gil Benghiat started his career as a developer and has held a variety of software engineering and executive positions.  In his latest startup, he has transitioned from a technical to a sales and marketing role.  Gil’s career has been data oriented starting with collecting and displaying network data at AT&T Bell Laboratories (now Alcatel-Lucent), managing data at Sybase (purchased by SAP), collecting and cleaning clinical trial data at PhaseForward (IPO and then purchased by Oracle), integrating pharmaceutical sales data at LeapFrogRx (purchased by Model N), and liberating data at Solid Oak Consulting.  He has a Masters of Science in Computer Science from Stanford University and Bachelor of Science in Applied Mathematics/Biology from Brown University.



Tina Weber, Startup Coach and Organizer, Lean Startup Challenge

@carolina74, @AStartingLine


Tina is a business expert who helps companies with market strategy and development. She is the founder/CEO of A Starting Line, whose clients include the Boston Asian American Film Festival, and she also runs Lean Startup Challenge, a startup accelerator program that provides guidance and mentoring based on the Lean Startup principles. She is an appointed Expert-In-Residence at Tufts University’s Entrepreneurs Leadership Program, and coaches startups at Harvard iLabs, Harvard University’s startup incubator.

 Previously, she was the Chief Engagement Officer of GearSay.com, responsible for launch strategy, customer acquisition and engagement. She had previously founded a marketing/technology consulting firm and also worked at companies such as eBay Enterprise/ e-Dialog, and Digitas; leading and managing teams to build/implement marketing and business intelligence solutions. My earlier career was spent leading teams and working on market analysis, business intelligence/reporting, SAP implementation, and business process re-engineering projects.